Strategy

Identifies who you are and where you should go next. The strategy gives clarity on your unique equities and how to distinguish your brand from the rest of the competitors. New Day Rising offers a strategic foundation for your first steps of future brand development.

Brand Platform

Serves as the framework for your brand’s identity, covering its values, purpose, and position. It defines your brand’s essence, guiding principles, and the emotional connection it aims to establish with your audience. The brand platform influences everything from visual elements to communication style, ensuring consistency and resonance across all brand interactions.

Visual Audit

Involves a comprehensive examination of your brand’s visual elements, such as logos, color schemes, typography, and imagery, in comparison to your competitors' elements. It tells how well these components align with your brand’s identity and objectives. The visual audit helps identify strengths, weaknesses, and opportunities to improve your brand.

Brand Architecture

Outlines the hierarchical structure and relationships among your brand’s various sub-brands, products, or services. Define a strategic framework that clarifies how the sub-brand elements relate to each other and to the overarching brand. Brand architecture optimizes your brand’s overall impact and may also suggest a naming strategy.

Design

Every brand has a story to tell, and with design, it can be told with attitude and style. Create a clear and vibrant visual language for your strategy across logos, colors, typography, imagery, animation, and more. Your brand assets can be renewed by fine-tuning or complete reconstructed to get your brand ready for tomorrow.

Visual Identity

Give your brand an unique visual language for instant recognition. Through logo, colours, typography, graphics, imagery, motion and layout effectively conveys your brand's personality and values, establishing a coherent and lasting bond with your audience across various platforms and touchpoints.

Packaging

Communicate the greatness of your product through materials, graphics, and tactility. Create business advantages through shelf impact and enable a lasting joyful connection between your product and consumer.

Art Direction

Creative guidance and vision for production of imagery and film through photography and computer-generated imagery. In close collaboration with photographers, 3D artists and directors, conceptual ideas transform into capturing image assets for your campaign or content creation.

Physical Space

Transform your brand into an spatial experience. Conceptual and guiding principles for physical space, which include retail, office, and exhibition, with materials, textures, furnishings, and user experience. In collaboration with architects.

Signage

Create a coherent physical navigational system based on the core assets of your brand. The signage system is based on the user flow and covers the following types of ; destination-, orientation-, navigation- and functional-signs.

Tone of Voice

Encapsulate your brand's personality in the way it talks, and responds. Whether formal, friendly, or humorous, a well-defined tone of voice helps establish your brand’s identity in a personal and consistent way across various touchpoints.

Activation

Make an impression and get noticed. Equip your brand with the tools you need to create consistent and striking communication. Advertise, publish, and create the content that will bring your brand to life.

Marketing

Communicate your product, service, or brand. Secure a consistent look for advertising through various formats and mediums: digital, print, and motion by guiding principles.

Guide lines

Prepare your brand for collaboration by providing easy user guidance on how to treat your brand’s visual identity with best practices to ensure consistency, efficiency, and alignment with strategic goals.

Design support

Get covered with a helping hand during any kind of design implementation. Design solutions for unexpected challenges.